Most businesses and webmasters optimise their website or blog for better ranking on search engine results. However, images can be easily overlooked.
Image searches are becoming increasingly popular on Google and other search engines. Using search engine friendly images on your website is a great way to tap into this traffic.
Benefits of Image Optimisation
Optimising your images for better SEO performance offers two main benefits. It drives direct traffic from image searches e.g. Google Image Search. It also contributes to the on-page SEO of the page that displays the image.
As the search market becomes increasingly competitive, use of search engine friendly images has become essential to out-perform your competitors and provide a boost to your SEO efforts. Furthermore, you are already using images in your content. So why not follow these simple techniques to maximise your SEO benefits.
Here are 5 easy tips to make your images search engine friendly:
1. Alt Tags
Alt tags or image descriptions are arguably the most effective way to make your images search engine friendly. Search engines are not able to read images as they are made up of binary files. Instead, search engines use the accompanying Alt tag to find out what the image is about. Including keywords in the Alt tag of images is a widely used SEO technique to improve the SEO performance of a web page. However, it should be done with care and you should only include keywords if it is relevant to the image. Stuffing keywords is not recommended and can get you penalised by search engines.
2. Long Descriptions
Long descriptions are similar to Alt tags and are also used to describe the image. Unlike Alt tags that only allow a few words, long description provides ample space to describe your images. Although it is not as important as Alt tags for improving website SEO , it is still recommended that you use correctly optimised long descriptions for? your images rather than leaving them empty.
3. File Name
How you name your image files also plays a role in SEO. It is better to use descriptive file names that correctly describe the image. E.g. if you are using an image of the office of your web design company, an appropriate file name for the image would be something like ?web-design-office.jpg? as opposed a generic name like ?image-1.jpg?. A file name that describes the image correctly improves the chances of ranking favourably for the right keyword.
The more specific your file naming convention, the better it is for SEO. In the above example of an image of a web design company?s office, something more specific such as ?web-design-office-london? can be more relevant and easier to rank for.
4. File Size
File size of images in terms of? kilobytes or megabytes, also plays an important role in SEO. Images with small file size loads faster and are considered better for SEO. It also improves website speed and reduces load times. the On the other hand, large file size of images contributes to the overall page size of the web page on which the image is displayed and can hurt its ranking.
Graphics software such as Photoshop allows you to reduce the file size by optimising images for the web. You can also take advantage of compression to keep file sizes in check. When optimizing an image, while keeping the storage size small through compression. You want to exercise caution when optimising the file size of your images as you want to avoid compromising its quality.
5. Supporting Content Around The Image
Content surrounding the image is also important and taken into consideration? by search engines to understand what the image is about. This is a relatively lesser known technique that, if used correctly, can make your images and content more search engine friendly. If the content surrounding the image includes keywords relevant to the image, it can help the image to rank for the relevant keywords. E.g. if the image is about image optimisation, try to include these keywords in the text just before or after the image as well as in other SEO elements on the page such as page title or headings.
Conclusion:
The simple tips discussed above offer an excellent opportunity for making your images search engine friendly. An increasing number of businesses and SEO experts are taking advantage of image optimisation to rank favourably on search engines. However, it is very important to exercise caution and avoid over using your keywords, or else you risk being treated as spam.
What About You?
Do you optimise your images? Are you taking advantage of the techniques above to make your image search engine friendly. Please add your response by leaving a comment below.
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Source: http://www.kronikmedia.co.uk/blog/search-engine-friendly-images/5963/
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